Making Your Dealership a Gen Y Hiring Magnet By Jade Makana
Very few articles hit the nail on the head like this one. I love this business and it has provided for my family very well. Take a peak why and how you should look to hire the Gen Y crowd… They are a better fit than you may think….
Making Your Dealership a Gen Y Hiring Magnet In my last article “Why You Should WANT Gen Y Workers in your Dealership“, I talked about why you should want to hire Gen Y. Now, I’ve created a three-part series to tell you how to actually do it. When it comes to making your dealership a Gen Y hiring magnet, many things may spring to mind: free puppies, a vegan taco bar, an Xbox Kinect. And frankly, my answer is yes, yes, and yes. But if you don’t have the hook-up on French bulldogs, don’t despair. Reaching my generation is really a simple matter of messaging. Appeal to our earnest generational ideals, and we’ll be lining up like your dealership is a Lady Gaga concert. Three Messages to Include In Your Next Craigslist Ad Escape. Blame our helicopter parents, movies like American Beauty, or the Choose Your Own Adventurebooks we read as kids. However you justify it, mine is a disillusioned generation. Traditional marketing doesn’t work on us. Job security? A straitjacket preventing us from spontaneous backpacking trips to Morocco. Assets? Manacles chaining us to a choice-less future. The American Dream? Picket fences and Priuses don’t mix. My generation is all about options, innovation, and uncharted paths. Therefore, the simple fact that a car dealership job provides an alternative from the 9 to 5 grind is in itself a point worthy of emphasis. Messaging to try: “Trade stale office air for the smell of exotic leather” “Trade a cube farm for a candy store” “Did you get the memo that traditional office jobs suck your soul?” Excitement. The car business offers the potential for fun thrills, sex appeal, and pumping adrenaline that many jobs do not. After all, who wants to file paperwork and collate copies all day when you could be driving fast cars, earning crazy commissions, and hobnobbing with interesting people in a high-stakes, fast-paced business? Hey, it worked for Wall Street. Messaging to try: “Drive expensive cars for a living” “Your morning coffee shouldn’t be the most exciting thing that happens to you today” “Where your office includes Italian leather, heated seats and 400 horsepower” Entrepreneurship. Gen Y’ers are proud proponents of the dual passion economy. What this means is that most of us reside in twin worlds, balancing our day jobs and our dream jobs. Every Gen Y’er has a moonlight gig of some kind: rock band, mystery novel, Etsy store, iPhone app idea. To support our true passions, many of us turn to manual labor jobs like waitressing and bartending. To lure Gen Y, emphasize that a job at a car dealership offers the same flexibility, better financial opportunity, and a cushier gig than greasy food service gigs. Messaging to Try: “Trapped in the Waitress/Actress Cliché? Here’s a Way Out” “Bartending is No Longer the Best Side Gig in Town” “Make Money on YOUR Schedule -No Dancing Hot Dog Costume Required!” And if you could manage one soy beef taco with extra lettuce and avocado while you’re at it, my generation and I would really appreciate it. About the Author Jade Makana is the Senior Social Media Analyst at ADP Digital Marketing. Jade specializes in bringing corporate brands to life through emerging media. As a formally-educated social media expert, her social media work has been linked in The New York Times, CNN Money, and InStyle Magazine.
“Didn’t anyone ever tell you? There’s one thing you never put in a trap — if you’re smart, if you value your continued existence, if you have any plans about seeing tomorrow — there’s one thing you never — ever, put in a trap. … Me.”—The Doctor
#Fauxperts By Robert M Caruso AKA Why I think Guru=Tool
I have to share this with my peeps. Take a look below and read what Robert Caruso feels about self-proclaimed social media experts, gurus and ninjas. As Gary V would say, they are a bunch of tools. This was taken from his blog, I have the links attached for your viewing pleasure. ENJOY!
*UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?
We received such an incredible response to this post from so many people on Twitter, Facebook and the Blog itself, I wanted to shoot a quick update. The responses were from all ends of the spectrum of social media marketing people, strategists, enthusiasts and managers. Without exception, the views expressed were complimentary and appreciative, with a lot of additional input and suggestions.
With special thanx to @threefourteen for a newly created Hashtag, we would like to introduce #fauxpert. Quickly seconded by@laurapasquini the #fauxpert hashtag is specifically to call BS on those in social media that either:
1) Profess to be an expert or guru.
2) Are seen as an expert or guru by the media and in interviews give advice and recommendations they clearly do not execute themselves.
3) Act as if they are an expert or guru and tell others what they should or shouldn’t do in an arrogant way.
Join us in clearing the social graph of such individuals by calling them out with the #fauxpert Hashtag.
Thank you all for your comments, Retweets and Shares!
Register for the Bentz Whaley Flessner Online Solutions Showcase Webinar on August
APRA Members: Don’t miss the APRA Online Solutions Showcase webinar hosted by Bentz Whaley Flessner titled Organic Modeling: Why Local Ingredients and Hand-preparation Produce Healthier Prediction. This webinar…
“Social Networking that matters is helping people achieve their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.”—Seth Godin (via arnoldtijerina)
“The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.”—Cam Balzer, vice president of marketing at Threadless (via arnoldtijerina)