Zeny Huang is an Emerging Media Strategist at JWT New York where she helps brands connect with fans in innovative and meaningful ways using social media. You can follow her on Twitter @Zenidala. When Facebook unveiled Timeline last week, many users were struck by the idea of humanizing your pr…
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…
If you know anything about me you know that I love Scrabble. I am not a competitive person, however, give me a clean board, seven wooden tiles and a scoreboard and all bets are off. I have made trash talking during street ball sound like an afternoon tea chat, I know its only a game, but it’s all I got.
I also would consider myself a dog person and not a cat person, for all I care they all could get lost on flights to NY and I wouldn’t shed a tear, however these cats become honorary dogs in my book because of the photos below.
When I first tuned into the Internet cat craze a few years ago, I thought for sure it would be just a fad. After all, how could people all around the world (especially in American culture) be collectively cat people online? Maybe it’s because cats are cute, or maybe it’s because they are not cute. Maybe it’s because dogs are so simple-minded (seemingly) and cats are so sophisticated (supposedly). Amy-May Elliott asked these questions in an article on Mashable last fall called The Million Dollar Question: Why Does The Web Love Cats?Even after consulting with both cat and Interwebs “experts,” she couldn’t come up with a definitive answereither.
If you spend any time online at all, you’ll see an unlimited supply of cat pictures and videos. It seems that cats, just like us, are constantly evolving and learning. Everyone knows that cats are inherently brilliant (or maybe they’re just aloof), but did you also know they can actually play Scrabble now? Ok, maybe not, but if Justin Meyers over at WonderHowTo had his way, they probably could. I have to admit, out of all these pictures, his two cats are definitely the cutest.
Does your cat like to play Scrabble too? If so, you can enter your kitty’s pictures over on the WonderHowTo Scrabble corkboard. You can also view many more pictures in the original article here. I’m still proud to say I am a dog person, and I don’t have any cats. I wonder if someday dogs, birds, hamsters or even hermit crabs will knock cats off their Internet throne. By the looks of it, if that does ever happen, it won’t be anytime soon.
I found this article on Mashable.com and was so excited I had to share it in its entirety:) I have been waiting for this for too long!
by Ben ParrFacebook will launch its long-awaited iPad app at Apple’siPhone 5 launch event on Oct. 4, Mashable has learned. In addition to the iPad app, Facebook is also expected to release a revamped version of its iPhone app and may unveil an HTML5-based mobile app marketplace.
The Facebook iPad app, which leaked earlier this year, has been in limbo at Facebook for the past few months. That much was made clear in a blog post Monday by former Facebook engineer Jeff Verkoeyen. In that post, he revealed that he left the company (for Google) partially because Facebook has been sitting on the completed app since May.
The problem, according to two sources familiar with the situation, has been a combination of timing and a strained relationship with Apple. It’s no secret that the two companies have been at odds over various issues during the past two years. For example, the social network pulled the plug on Facebook Connect in Pingbecause Apple didn’t give Facebook any warning about the feature, which would have eaten a great deal of bandwidth on Facebook’s side.
We’ve also heard rumors that Facebook was supposed to be integrated into iOS. This was meant to happen years ago, but disagreements on both sides eventually led to Apple integrating Twitter into iOS 5.
The relationship between the two technology giants is warming up, however, thanks to the shared goal of beating Google — and the simple fact that Facebook and Apple may need each other. The former doesn’t have a mobile platform while Apple doesn’t have a social platform. The culmination of this renewed friendship: the launch of Facebook for iPad at Apple’s iPhone 5 media event.
At this event, our sources also expect Facebook to unveil a new version of Facebook for the iPhone, with design and speed improvements that mimic the iPad app.
Facebook has also been working on a project to bring the Facebook Platform to mobile devices. The project, labeled “Project Spartan” by some (a name not used internally at Facebook, according to one of our sources), is designed to be a platform where developers can bring their Facebook apps to mobile devices via an HTML5 platform.
What we’re hearing is that Apple is actually working with Facebook on perfecting the HTML5 platform. This could also launch at Apple’s upcoming iPhone event, though our sources wouldn’t commit to a specific launch date for the platform. Facebook decided not to launch it at f8, as it didn’t want to water down the announcement of the new Facebook Open Graph and Timeline.
When we said last week that Facebook would be profoundly changed, we weren’t just referring to the new Facebook Open Graph and the “frictionless sharing” touted by Mark Zuckerberg. We were also talking about its secretive effort to become a mobile platform for the social web. And thanks to Apple, it looks like that effort is about to come to fruition.
We’ve reached out to Apple and Facebook for comment.
How many of my peeps out there use mobile coupons? see the article below and let me know…
Though they are not yet widely promoted, marketers are starting to see the benefit of offering digital coupons. Since consumers can easily access them via mobile devices — at home or on the go—digital coupons have the potential to influence a consumer in the midst of a purchase decision.
“When the economy goes down, people tend to find ways to save money,” said Gordon Borrell, CEO of Borrell Associates. “It’s also that the proximity of the mobile device to someone’s wallet is a heck of a lot closer than a PC when you’re out driving around.”
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year and that mobile coupon usage will double by 2013. “Even as the sputtering economy attempts its recovery, the popularity of couponing has continued,” said Noah Elkin, eMarketer principal. According to Elkin, the appeal of mobile coupons among shoppers is broadening the usage and acceptance of digital coupons.
One of the challenges marketers face is learning how to promote and effectively leverage mobile coupon programs. And, although mobile coupon usage continues to rise, most consumers have yet to be convinced that using their mobile devices as a payment mechanism is beneficial.
“Consumers already use phones for online payments,” says Josh Peirez, MasterCard Worldwide’s chief innovation officer, referring to downloaded songs and software. “The goal is to get them comfortable doing the same thing in the physical world.”
It’s already happening. This year, eBay expects U.S. consumers to buy $1.5 billion worth of goods using its smartphone apps. And PayPal already lets users send money via text message. Osama Bedier, PayPal’s VP of mobile platforms and new ventures, envisions a service that stores gift cards and sends alerts when the consumer is near a merchant. U.S. Bank is currently developing a location-based app that can offer instant coupons —a shampoo discount to shoppers browsing the hair-care aisle, for instance.
Are you planning to launch a mobile coupon campaign this year? If so, what kind? If you’re sending coupons to your email list already, can they be redeemed from a mobile device, either in-store or online? We’d love to hear your feedback.
Do You Really Want to Know What is on Bryan Armstrong's Mind?
I recently saw this post by Bryan Armstrong, a friend of mine in the automotive industry and avid Social user. He put into words what so many of us in this industry think but are not willing to say because of our fear of either the OEM’s or the Vendors we do business with. Please feel free to share and let me know your thoughts…and yes I really want to know!
I’ve written 3 different blogs this week and every time I’ve come to post, something has happened that has made me stop and think that this is the topic I should write on, not just once, but on 3 successive days! So whatever the fates want, they apparently know manipulation.
Recently I purchased a new VW Golf T.D.I. I love it. It is a great vehicle and gets far better mileage than the Prius I traded in. This is especially true when you factor in that my wife will actually drive it as opposed to her absolute refusal to even ride in the “grandpa car” (Hey! Gold is a good color!). The point of this is I opened up a letter from the factory that thanked me for my purchase and …you ready?… found included a $5 Starbucks card in appreciation for my taking the time to fill out the survey regarding New Car quality I would soon receive. I got it the next day.
I received an e-mail from Cobalt proclaiming all the advancements they’ve made since becoming part of the ADP family and that I may soon receive a commissioned phone survey that would grade them and the results weighed when considering what direction to go next. Sure enough, I received a call and after ascertaining it was indeed the announced survey elected to participate in the 10-15 minute survey. My main reason for doing so was to express overall, if not satisfaction, at least appreciation for what Cobalt has done. (I still don’t believe in OEM mandated providers) I answered satisfied or somewhat satisfied to most questions with only the occasional negative. At the end of the survey I was asked which of Cobalt’s other services I would be interested in if they were to available to me at a special reduced cost for completing their survey.
I called Chase bank telephone banking to reset my pin. 58 minutes and 3 operators later I was still unsuccessful and very frustrated. The only reason I stayed on the line that long is I had elected to participate in their customer feedback survey and I was ready to voice my displeasure. The rep insisted she would not hang up unless I did first. Through a glitch caused by one of the two reps I was on the line with hanging up, the survey was triggered. The rep was still on the phone when I pressed 1 as “highly unsatisfied” with the results of my call. She actually screamed “No sir, don’t you know what that will do to my rating?”
In all 3 instances any feeling of gratitude that may have been fostered by the attempt of reaching out for my opinion or solve an issue on my behalf was dashed by the emphasis put on “the survey” and “the upsell.”
The car industry, Dealers, Vendors and OEM’s, are rife with examples of those seeking to look good rather than be good.(my favorite quote) I know of several Dealers that try to attach all categories of the Manufacturers survey to the salesman’s relationship with the customer and make it part of their pay. Worse yet we all know of instances were there are still a lot of survey’s being diverted or “launched”. I’ve heard of one salesperson that literally has a notebook full of created e-mails he, with the full knowledge and endorsement of the Dealers upper management, sent customers survey’s to. He no longer works for the same Dealer so I have no doubt that those same e-mails will be deployed again.
The system is broken from both sides: Unrealistic expectations and metrics that a client base, no matter the industry or position, can and will begin to leverage to hold hostage providers. When ”supercalifragilsitic” is the only acceptable response, no opportunity for real improvement will occur.
Oh and please don’t use the “I just want to make sure your satisfied, now what else can I sell you or who can you refer?” line. It just demeans us both.
Online gamers have achieved a feat beyond the realm of Second Life or Dungeons and Dragons: they have deciphered the structure of an enzyme of an AIDS-like virus that had thwarted scientists for a decade.
A week or so ago I went on a bit of a Twitter rampage about the “Daily Papers” folks create and tweet using Paper.li. I called them worthless and spam, and basically said I saw no point. At that time I had promised a blog post and I started one, but as I got half-way through it I realized I knew…