Not the Blog of Micah J. Birkholz
Wise men still seek him.
Social Media Conversations: Did That Just Happen Sean Bradley?
My dog is a better person than most people. This is my dog Lelu’s food bowl. Since she was a pup she shared it with with our rescue rat terrier Dolly. Lelu would take her fill and leave the other half for Dolly, this went on for two years.
A few months ago we had to put Dolly down, Lelu still leaves Dolly her share. Oh if we all could have a heart like this.
You are always welcome… Hanging in #pastordad ‘s study.
First Week As a Business Owner
Look for amazing things from my friend JD!
If there’s one thing you learn quickly when starting a new business, it’s that the mental preparation you did beforehand is nothing compared to the reality of getting launched. I was about as prepared as someone could be when making a very quick decision as I did, but there are simply so…
Automotive OEM Digital Marketing Consulting Failures
Recently I was let go from a company who “specialized” in OEM contract bidding and copied old play books to execute the actual consulting. When I joined this company I was excited to be working with the latest and what I thought was the greatest. What I found? Old fashioned politics that is the core problem with the industry. Before I left I had a conversation with a one time friend online, who I promise to remain nameless who wrote this message to me, now mind you I will not disclose names no matter how many times I am asked:
MR. SMITH WROTE: I had to dumb myself down 400% and settle in. NO dealer does it right or put another way the way I would do it. Had to drop my ego as a National talking head. Why now spend the time? This is the job I worked into for the season. Here is what I have come to realize. Who is the expert in the room? Whoever talks the longest or the loudest!!!
MY Job 1. Make the OEM love me
MY Job 2. Make the OEM love me, while making my boss look like its all him and love me
MY Job 3. Make the OEM love me, while making my boss look like its all him and love me, Make the dealer love me
I am not made for the politics game. Plain and simple I want what is best for the dealers I know, respect, and love working with. OEM management team say they want partners, this is one of their biggest lies, their don’t want partners, they want ego strokers. One time as I was listening in on an OEM DMC call, I heard the “trusted advisor” and “partner” guest speaker spout off inaccurate and rather offensive information about Yelp.com. I audibly snorted and said, “wow, I couldn’t disagree with you more but thank you for sharing” after hearing this OEM team continue to work with companies that openly bash another company that they do not understand I began having great reservations about my long term career plans.
What is wrong with the OEM?
3rd party leads-
They buy them and force feed them to dealers, they blame lead limits and radii as why they fail not the fact that they are actual junk
They don’t understand digital-
I attempted to sit through a national digital sales manager presentation, it was like hearing nails on a chalk board, he could not tell you the difference between geo-targeting or retargeting…
Ends Justify the means-
Integrity shows your character and when you have no character you care only about results not the implications of the actual actions. When onsite review generation came up as a topic of discussion and a “best practice” came to present itself where there was the recommendation to find ways to “Game Google” and no Larry Bruce wasn’t on the call… The Sales Manager said, well who cares as long as it gets it done.
If you work for an OEM and are looking for a digital marketing partner, please look for ways to help your dealers not for kickbacks from the bidding companies.
Dealers, if you have an oem dmc come into your store ask them who they actually work for and who created the syllabus they are following… the actual one and how old it is. If it hasn’t been revamped in the past 3-6 months ask them why not? Why are they talking about Star rating and volume of reviews and not content of reviews and quality response time. Where is your action item created from negative online feed back?
If you are an OEM DMC DONT DUMB YOURSELF DOWN! Push yourself harder each visit and leave it all on the show floor…
here is the origianl article I published:
here is my original response to having been let go here:
and here is what it all truly boils down to…
I decided to quit my job while in the middle of a speech...
Please read this triumphant posting of a man making it happen for his family.
How do I know Jesus was awesome? After a solid week of drinking and partying at a wedding he totally hooked his mom up with more hooch by turning water into wine… I’d like to think he said BAM when he did it too
— Me, talking to a friend about my faith…
Truth! reminds of this great verse
Do Not Worry
25 “Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more than food, and the body more than clothes? 26 Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they? 27 Can any one of you by worrying add a single hour to your life?
28 “And why do you worry about clothes? See how the flowers of the field grow. They do not labor or spin. 29 Yet I tell you that not even Solomon in all his splendor was dressed like one of these. 30 If that is how God clothes the grass of the field, which is here today and tomorrow is thrown into the fire, will he not much more clothe you—you of little faith? 31 So do not worry, saying, ‘What shall we eat?’ or ‘What shall we drink?’ or ‘What shall we wear?’32 For the pagans run after all these things, and your heavenly Father knows that you need them. 33 But seek first his kingdom and his righteousness, and all these things will be given to you as well. 34 Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.
for the full chapter click here
Determined to enjoy this day, no matter what! Happy Thanksgiving to all my American friends!
WHO THE HELL MADE THIS?! I LOVE YOU!
This is awesome.
My favorite part of Broadchurch was whenever he came on screen, we yelled, “Rory did it!”
(Source: sharingan1115.deviantart com, via wilwheaton)
Predicting who your major donors will be.
Video of Yours Truly.
From Movie Mondays
Would you like a crystal ball to see who your major donors are going to be?
Well, predictive analytics may not be a crystal ball, but it can certainly help you discover major donors in your database.
In this week’s movie, Josh Birkholz…
Social media is not new, the average family had a Facebook wall for years… It was called the fridge.
Humility shows integrity which is only a reflection of your character… Are you true to your character, would you trust you. This is what we strive for, this is what we need to understand, transparency is not for your customers! Transparency allows you to look in the mirror, to look yourself in the eyes.
The unfortunate thing is that businesses look at social media like an unwanted child, they say they care about it, but when it comes to raising and leading that child they are so embarrassed by their own inefficiencies that they begin to starve and neglect her. What kind of parent are you?
I am @micah_birkholz and I agree with this message…
going to buy this shirt… in a larger size though
OK! I’m going to do one more print run. Preorders are open until Monday, 11/25. Thanks!