Why would customers want to connect with us?
When asked by businesses every week why a customer would want to connect with them on Social I turn the question around on them. You tell me why a customer would. If they cannot give me at least 3-5 reasons why customers should that do not include price or selection I tell them this.
Your main concern should not be using Social but changing the culture and understanding of your value proposition. Price and selection do not drive commerce but rather relationships, brand identity and your reputation do. When you have effectively trained each of your employees to be able to explain why you are a great business step one in your Social Communication Strategy has been accomplished.
Are you prepared for Social? Have you already launched your social communication strategy? It’s never to late to identify the why of your business, adjust your tactics and own your identity.