Dealer Authority New Director-Me

Dealer Authority New Director

Below is taken from the DealerAuthority site announcing my addition to the team. It was written by the one and only JD Rucker! I am so happy to be joining the ranks of superstars joining the DA team like Subi, Tyson and BMW

Automotive SEO and Social media

Micah Birkholz-Director of Dealer Relations

See what he wrote here:

In our continuing quest to search the galaxy for the best talent to bring to our dealer clients, we are…

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Automarketing Rant-Unformation Time

Okay time for a quick #automarketing rant: 3rd party lead providers, from what i am seeing, deliver less than 2% total traffic to a dealership website, have a far lower close rate, and compete with a dealerships own SEO strategy, yet these “sources” make up 50-75% or more of a dealership web strategy budget in some cases.
  • Camera: Samsung SGH-M919

Automarketing Rant-Unformation Time

Okay time for a quick #automarketing rant: 3rd party lead providers, from what i am seeing, deliver less than 2% total traffic to a dealership website, have a far lower close rate, and compete with a dealerships own SEO strategy, yet these “sources” make up 50-75% or more of a dealership web strategy budget in some cases.

LinkedIn Recommendations: Smiles Made

When I am down I read my linked in recommendations…. instant smiles Renee Stuart CPC, ELI-MP Renee Stuart CPC, ELI-MP http://www.linkedin.com/in/reneestuart http://reputationrevenue.com/ The Car People Coach. Master of Career Reinvention. Personal Brand Evangelist. Excavator of your best professional self.

Micah Birkholz is driven by his passion to serve others; a characteristic most people choose to bury these…

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Innovative Dealer Summit-1:16 Digital Media

I am wicked excited to be a part of this event! Come check me out and my session “Loyalty Marketing: The Unfair Advantage”.

For more about loyalty marketing check out these links:

http://micahbirkholz.com/tag/loyalty-marketing/

For more about IDS14 check out this:

The Innovative Dealer Summit has become the definitive management…

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Unfair Advantage Automotive Master Mind Group

What is this awesome group?

click here

http://unfairadvantagemastermind.com/dealer-advisory-council/micah-birkholz/

Husband, Father and Automotive Advertising road warrior, I balance life as well as I can. Always open to a new adventure, and excited to learn more about Technology. I train, consult and educate automotive industry partners on how to best integrate new technologies into their current sales process for a better customer experience. I’m not a guru, I’m not a ninja I’m just a guy who wants to help others succeed. Follow these hashtags on twitter #itsadadslife #automarketing #cardealer.

Connor Birkholz-Strong to Serve SCLHS:

Connor Birkholz member of Salem Lutheran church in Stillwater, MN, http://salemlutheran.org/ )shares what the strong to serve initiative is and what St Croix Lutheran high school means to him. St croix Lutheran High school in west St. Paul mn educates the total student: physically, intellectually and spiritually. 
To learn more about this awesome school click here:
http://www.stcroixlutheran.org/hs.aspx
and here:
https://www.facebook.com/stcroixlutheran

to watch Connor Birkholz play Jazz Flute Click here:
http://www.youtube.com/watch?v=ncamBg…

Automotive Sales and Marketing Professional

Micah Birkholz

Automotive Sales and Marketing Professional

Greater Minneapolis-St. Paul Area 
Marketing and Advertising
Current Past Connections

500+ connections

Websites

Micah Birkholz’s Summary

Husband, Father and Automotive Advertising road warrior, I balance life as well as I can. Always open to a new adventure, and excited to learn more about Technology. I train, consult and educate automotive industry partners on how to best integrate new technologies into their current sales process for a better customer experience. I’m not a guru, I’m not a ninja I’m just a guy who wants to help others succeed. Follow these hashtags on twitter #itsadadslife #automarketing #makeithappen

https://twitter.com/micah_birkholz

Micah Birkholz’s Experience

Regional eLead Consultant-SD

Kia Motors America

Public Company; 501-1000 employees; Automotive industry

August 2013 – Present (3 months) Central Region

I provide the dealer network and regional management of Kia Motors with in-dealer, digital and lead management process improvement training. Delivering strategic dealer consulting, planning, and digital implementation, all designed to optimize performance and maximize returns. 
Overall, I serve to continually analyze a dealer’s complete digital process:

• Educate leadership on performance drivers.
• Formulate action plan to improve digital performance.
• Train management and digital staff to achieve planed goals

DIGITAL & SOCIAL MEDIA SUPERVISOR

Cuneo Advertising

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2013 – August 2013 (3 months)

So yes general awesomeness is key but also this “werk” stuff too… 
I lead the planning, implementation, tracking and analysis of all interactive advertising and marketing produced for the agency and its clients. In this capacity, I am not only hands on and will execute on behalf of the clients but also supervises media team members implementing digital strategies as well as providing expert advice and counsel to the account services team on planning and executing all social media strategies..

Performance Improvement Consultant(PIC)-Social and Reputation Management

The Cobalt Group

Public Company; 1001-5000 employees; Marketing and Advertising industry

March 2010 – June 2013 (3 years 4 months) North America

I have an overwhelming passion for the men and women in the car business. I love this industry. Car dealers are some of the most generous and ethical people I have ever worked with and I want to see them succeed. My current role educates and trains them on how to best utilize social communication tools to manage their team and compliment their current sales process. By taking best practices that have served our industry well, combining them with new technology we can create a winning combination. I also preach a cautionary tale of fauxperts, self proclaimed gurus who are out for themselves.

Account Executive

Carsoup.com

Privately Held; 51-200 employees; Marketing and Advertising industry

August 2007 – March 2010 (2 years 8 months)

UBMS Staff

Chet Holmes/Tony Robbins Ultitmate Business Mastery Summit

March 2009 – April 2009 (2 months)

Delivering an exceptional experience for successful business owners I serviced their needs as attendants to the most comprehensive personal growth and business summit of all time. By meeting the needs of my clients I was able to network with industry leaders Tony Robbins, Chet Holmes, Scott deMoulin,Gene McNaughton, Gary Vaynerchuk and many more.

Social Media doesn’t exist, it is only new packaging for the internet as it was meant to be.

Million Dollar Automotive Marketing Idea:

Micah Birkholz here and I resurrected the bow tie for this video! I have a multi million dollar marketing idea, you think anyone else has ever thought of it? The premise might be a little obscure, why would anyone make an ad that makes their own customers look bad… You’d think a business would want to keep their customers happy and make them look good… turns out that might not be the case….

Cuneo Advertising Agency-Micah Birkholz Digital and Social Media Supervisor

Yes this reads like a really dry and boring linked in profile… are there any awesome linked in profiles? haha Thought I would share with you what I am currently working on.

I lead the planning, implementation, tracking and analysis of all interactive advertising and marketing produced for the agency and its clients. In this capacity, I am not only hands on and will execute on behalf of the clients but also supervises media team members implementing digital strategies as well as providing expert advice and counsel to the account services team on planning and executing all social media strategies..

For my full profile check this link http://www.linkedin.com/in/micahbirkholz

my new “Home” address….

1401 American BLVD suite 6

Bloomington, MN

Social Media Engagement-Micah Birkholz, James Ziegler

When I switched careers back to my original Automarketing Home at Cuneo Advertising Agency in Bloomington, MN I had a most excellent and heart warming congrats from my network on FaceBook( check it out here https://www.facebook.com/photo.php?fb… )… Even my friend James Ziegler made a comment about social media engagement for the car dealer… Take a look.

Not sure if i need the disclosures anymore but here we go:) 
"The opinions in this blog, video or whatever media, are mine alone and not the opinions of who I work for"

Check out my supersonic shiznit professional page here!

http://www.linkedin.com/in/micahbirkholz/